Companies

With 20 years of experience in pharmaceutical partnerships behind them, Russian-based Invar builds its entire business around strategic alliances and in-licensing agreements with owners of innovative products to sell into the local market.

The company is focused upon commercializing OTC products, RX original products and MDs. Currently the company focuses on gynecology, ENT and dermatology.

The mission of INVAR is reflected by its slogan, ‘We turn innovation into practice'. INVAR is proud to deliver business and health innovative solutions in a time-efficient manner. Innovation plays a strong contribution to all the aspects of the company's activity, including product selection, business processes, marketing strategies and developing corporate culture. The core activities have enabled the company to gain and strengthen its reputation of being a strong player in the Russian pharmaceutical market.

For many years the company was engaged in the marketing and sales of original products manufactured by European companies which didn't have an opportunity to enter the Russian market on their own.

Currently the company is able to provide any global brand and product portfolio with an adequate level of marketing and sales. Partners get to access well-developed marketing, distribution and sales systems with national scale coverage with low risks and high cost-effectiveness.

20-years of building partnerships with foreign companies enable INVAR to propose and realize a mutually beneficial offer based on synergy.

Today INVAR is striving to achieve new long-term objectives; The Company is positioned to become a leader in marketing and sales of innovative pharmaceutical and biotechnological products in the Russian market. The company's guarantee of success is the long-term strategy, professionalism of the employees and commitment to corporate values.

Invar builds its business around strategic alliances with owners of innovative products on the basis of long-term exclusive in-licensing agreements through the marketing and sales for the local market.

Invars' key principles in creating successful strategic alliance in the Russian market is to ensure synergy between the collaborators, partners should ideally have:

• A strong match in basic criteria: e.g., companies should agree on contractual requirements, financial obligations, and etc.
  
• a match in business models (when a potential partner is oriented towards international expansion via partnering network)
  
• a match in organizational structure, i.e. focus of corresponding departments on ‘working via partners' approach makes them capable to solve key questions in an effective and prompt manner that guarantees productive outcomes
  
• Company compatibility in terms of product portfolio; there must be a marketing strategy match to guarantee one-way thinking, both partners must be aware of the needs and ways of adapting a product for a new market.