Softcup is a feminine hygiene product that offers a superior alternative to tampons and pads. It is a flexible cup worn internally around your cervix that collects rather than absorbs menstrual flow. It can be worn comfortably for up to 12 hours and it is also the only Over-the-Counter ("OTC") product that allows women to have clean, comfortable sexual intercourse during their menstrual cycle. It can also be worn overnight and during sports, increasing the quality of life for women globally. Over 100 million Softcups have been sold with no reported cases of toxic shock syndrome.
Softcup is available in two forms, reusable or disposable. Reusable Softcup has all the benefits of disposable Softcup, with the added advantage of just one cup per period. Both, the reusable and disposable are made from hypo-allergenic, non-toxic, latex-free and non-irritating materials and are completely safe when used as directed.
Management believes it is the first real innovation in the feminine category since the tampon was introduced 70 years ago. Market studies have shown that 35% of women who try Softcup become regular customers.
Evofem is seeking distribution partners for Softcup in international territories where it does not currently have a presence.
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